MediaTek

This year, MediaTek combines glory and glory. In the 5G battle, MediaTek, who has been practicing chip martial arts for many years, finally takes the lead and takes pride in the world!

This time, MediaTek successfully seized the opportunity and created a situation, which cannot be attributed to its past of hard work, self motivation, and serious practice!

The timeline goes back to 2017. "Who is the 5G owner?" The vast office was completely silent, and the senior executives of MediaTek who were present did not respond.

The person asking the question was Cai Lixing, the then co executive director of MediaTek. In 2017, Cai Lixing took office and immediately summoned everyone to review the ongoing 5G project.

With Cai Lixing closely monitoring the research and development progress, the progress of 5G chip development has been accelerating for two years. Sure enough, in 2019, MediaTek was ahead of Qualcomm by launching the world's first 5G single crystal chip (SoC) product, the Dimensity 1000. The subsequent release of the Dimensity 800 and Dimensity 720 easily swept through the mid-range and entry-level Android market, allowing MediaTek to ship over 45 million sets of 5G chips this year. According to market estimates, MediaTek will capture a 22.5% market share in the global 5G chip market this year.

Shuangcai Joins Hands to Attack 5G

Plant seeds that will generate 10 times more revenue in the future

The current scenery is absolutely related to the "dual Cai alliance" formed by MediaTek. And this incredibly powerful combination of two swords can be traced back to the moment three years ago when MediaTek Chairman Cai Mingjie invited Cai Lixing as co CEO.

MediaTek's achievements today undoubtedly rely on the overall direction and strategies outlined by Cai Mingjie. However, even so, in implementation and execution, there is always a need for someone to assist in breaking through blind spots.

"MediaTek, and even the entire industry, whose seniority and qualifications can match those of Cai Mingjie? It's too difficult to find." Industry insiders said, "In MediaTek, Liu Dingren and Zhuo Bo (Zhuo Zhizhe) are probably the same generation as Lao Cai, but they have retired one by one. The new arrivals must have both seniority and seniority, and the senior employees inside will be impressed."

So, Cai Lixing, who left China Telecom at the end of 2016, became the best candidate that Cai Mingjie was trying to recruit.

Sure enough, Cai Mingjie's acquisition of Cai Lixing is an excellent card. Cai Lixing's experience can hold back the experts within Taiwan's largest IC design company. Cai Lixing, who was once known as "Little Zhang Zhongmou", was known for his iron blooded skills at TSMC and his military achievements were remarkable; In the future, he was transferred to serve as the Chairman of TSMC Solid State Lighting and TSMC Solar Energy, and then took over as the Chairman of Zhonghua Electric. During this period of 5 years, his management experience shifted from dealing with international clients to engaging with legislators and factions. After receiving the local culture, his skills were no longer comparable.

Modern Shang Yang Meets Qin Xiaogong

Internal combat coordination is naturally in place with external muzzle

In ancient times, Duke Xiaogong of Qin utilized Shang Yang to carry out reforms, and with the unity of the monarch and subjects, Qin gradually grew from a small country, laying the foundation for the unification of the country in the future; If we look at it in modern military strategy, Cai Mingjie is like the highest commander of an aircraft carrier battle group, commanding the combat formation of the battle group, while Cai Lixing is the captain of the aircraft carrier, obeying and executing the orders of the highest commander, and responsible for the training, navigation safety, and other management affairs of the entire ship.

The internal combat deployment of MediaTek has been coordinated, and it is necessary to accurately target the muzzle externally in order to win.

"Pricing" is a good way for Cai Lixing to accurately position MediaTek in the market. Speaking of which, "pricing" is also an important secret technique that Cai Lixing learned from TSMC founder Zhang Zhongmou.

Industry insiders said, "MediaTek used to accept brand bargaining in order to win customers." But after Cai Lixing entered MediaTek, he adjusted the product pricing method. When brand customers list shortcomings, Cai Lixing confidently pointed out the advantages of MediaTek chips. "He will list the specifications that MediaTek has that its competitors do not have."

After 17 years of experience, MediaTek is expected to break through the $10 billion mark in revenue this year, with good fundamentals, and its stock price has risen from a low of 273 yuan at the beginning of the year to a high of 763 yuan. Foreign investors are even calling for a bullish trend of seeing a thousand yuan above the target price.

This year, with the joint efforts of Cai and Cai, MediaTek's operations have written a brilliant page of revenue exceeding 10 billion US dollars. In the future, with the power of Cai Mingjie and Cai Lixing's "dual sword combination", will MediaTek have the opportunity to further advance in the pre IC design class? Who dares to say it's impossible.

(The full text is incomplete. Please refer to "Today's Weekly" for the complete content. The first image is sourced from Science and Technology News.)